![]() ![]() ![]() “I said this is a fun story this shouldn’t be a controversial story your inclination to dramatize the story a little bit, you’ve got to keep away from that,” he told the outlet. “I’ll bet Richard’s added a little flavor to it.”Ĭarey also said he attempted to curb Montañez’s tendency toward theatrics. “Of course stories grow, and the longer we get away from the date the stories evolve,” Carey told the Times. Although recollections of why and when they met differ (Montañez writes in his second memoir that it was the late 1980s Carey told the Times it was December 1992 and under completely different circumstances), Carey is one of the only prominent Frito-Lay execs to endorse Montañez’s narrative. Montañez himself retired in March 2019 after Frito-Lay’s investigation, as did his corporate confidant Al Carey. The fable was allowed to flourish in part because “most of the original Flamin’ Hot team had retired by the 2000s,” according to the Times. That doesn’t mean we don’t celebrate Richard, but the facts do not support the urban legend.” After publication, parent company PepsiCo would tell Variety in a statement that what’s “far from being an urban legend” is Montañez’s “remarkable 40-plus-year career at PepsiCo.” While the company might not have been able to “draw a clear link between” Montañez and Flamin’ Hot Cheetos, it does “attribute the launch and success of” the product “to several people…including Montañez.” The company added, “None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market…. “We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him,” Frito-Lay wrote in a statement to the Times. He was also involved in a Sabrositas (a subsidiary of Frito-Lay) line that included Flamin’ Hot Popcorn, two types of Fritos-Flamin’ Hot and Lime and Chile Corn Chips-and a Doritos version branded as buñuelito-style tortilla chips, according to the Times. The Flamin' Hot Cheetos line was still being sold in stores and online as of September 2019, but if you can't buy up the stock now, at least you know there's always eBay! Hopefully a second-hand pair of Cheetos socks doesn't end up costing as much as the Harambe-shaped Cheeto.It is true, according to a US News and World Report article from December 1993 cited by the Times, that Montañez may have had a direct hand in the creation of Flamin’ Hot Popcorn, which debuted in stores four years after Flamin’ Hot Cheetos. In 2019 it was announced that the teen retailer was closing 7,000 stores and might be filing for bankruptcy protection. Unfortunately, not even a spicy line of Flamin' Hot clothing could save Forever 21. ![]() There's a necklace with a "Flamin' Hot" pendant, Flamin' Hot Cheetos crew socks, Flamin' Hot hoop earrings, a Flamin' Hot Cheetos tube dress, and a selection of trendy Leopard print (or should we say Cheetah print) clothes. Though some of the items are inspired by the plain jane Cheetos, other items sport red flames in honor of the spicier snack. The snack food that captured the hearts and minds of America, shaped like the gorilla that broke the hearts and minds of America, for under $100k? Some might call that a bargain.Ĭheetos x Forever 21 is a 21-item apparel collection featuring all sorts of accessories for those who are willing to suffer through the spicy bliss of Flamin' Hot Cheetos. that a Harambe-shaped Flamin' Hot Cheeto was listed on eBay and bids were up to a whopping $99,900 in 2017 - though the buyer ultimately backed out of the deal. Harambe became an internet hero, both in sincerity (people were initially enraged that the gorilla had been shot) and ironically (and he then became a meme that took the internet by storm). Prize winners included a unicorn, a football player, and a Flamin' Hot Cheetos giraffe.īut perhaps the most famous Flamin' Hot Cheeto of all was one that took the shape of Harambe, a gorilla killed at the Cincinnati Zoo in 2016 after a 3-year-old fell into his enclosure. The pastime is so popular that Cheetos actually created an online Cheetos Museum, and snackers from around the globe were invited to submit their wild Cheetos shapes. ![]()
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